In Africa about one out of two medical decisions is a medical error. And the medical errors would kill one person every 30 seconds in Africa, that's more mortality than malaria and AIDS combined. This is particularly due to the low information level by the doctors, to the distance between the doctors, and the lack of adapted ways of communication between them.
To reduce these statistics, REMA aims to improve the quality of medical decisions, by connecting all African doctors through a mobile application. Indeed, REMA is a medical professional network, allowing doctors practicing in Africa, to publish, discuss, resolve patient’s cases and to collaborate in real time whatever the distance, to make better medical decisions and thus save more lives.
Démo link : https://www.youtube.com/watch?v=Ha-VuziFCLw&t=7s
Our target users are doctors practicing in Africa. Today, they are more than 360,000 doctors on the continent and they will exceed 1M in 2025. Also last year, more than $ 3 billion was spent by companies and organizations in medical marketing to bring information to African doctors. All that is awareness, communication and advertising. It is more than 10,000 companies and organizations including among others: the pharmaceutical industry, biomedical industry, ministries of health, international health organizations, medical journals, and other medical societies …
B-to-C : Doctors and medical students practicing in Africa
B-to-B : For profit-making or non-profit companies and organizations, with an interest in communicating with the africans doctors.
BtoB : We sell to these companies, dedicated pages allowing them to communicate more simply and efficiently in the targeted way with the African doctors. We do this through three levers: - Targeted native advertising ($0,10 per targeted user, per day) - Direct marketing ($1 per message sent) - Survey tool ($1 per completed form).
BtoC : We sell to Premium users, $50 annual renewal subscription, allowing them to take advantage of the advanced features and options of the REMA app, including the follow-up of practical courses for experts and online medical conferences.
REMA is used today by 2,000 doctors coming mainly from West African countries, with 75% of active users per month, and we are targeting the 180.000 users by 2022. Also, we cashed in $2,000 from three local companies for validation test of our BtoB market.
GOALS & VISION
- To reach 180,000 users and a cumulative revenue of $1M by 2022.
- To become the reference of remote medical collaboration and the first medical marketing tool in Africa.
- Improving patient safety by reducing the number of deaths related to medical errors
- The reduction of the expenses and important economic losses generated in the field of the health by the overcounts due to the medical errors.
- Current Shareholders: Founders
- Funding Sought: USD 300,000
- Funding Status : in search
- Target Closing Date: June 2019
- Deal Terms: 5% equity for USD 50.000